You can exponentially increase the impact of your onboarding program with a strong brand. Just as with any product, a well-designed brand can:
- Make a strong statement about what the onboarding program is
- Bring all elements of the onboarding program together into one unified package
- Make your onboarding program instantly recognizable
- Increase your competitive advantage by making your recruiting program unique
Taking the time to create a well-designed brand also shows potential new employees that you take the hiring process seriously.
Managers, human resource representatives, senior executives, and other stakeholders should all take part in a branding process, perhaps led by a marketing specialist. The team will define the program name, a logo, a tag line, and some key images and themes that will be used in the program. The brand should, of course, tie in with your company’s brand and reflect what the program is really all about.
These elements should then be applied to everything related to the onboarding program, from hiring ads, to the onboarding plan template, to follow-up surveys.